Diva Beach, opened September 2008, is the first in a new generation of ‘boutique clubs’ that exude luxury and style. Inspired by Miami’s South Beach, it is an oasis in the heart of Chelsea, bringing together the best design and club experiences from around the world. Located on what is known as ‘The Beach’ to locals, this glamourous club promises to take guests on a seductive journey from dusk till dawn.

The design draws on influences from Miami’s 1930’s art deco style and current sophisticated beach culture, creating a stunning interior where quality and attention to detail are paramount, making guests feel more beautiful. Even the mirrors have been hand selected to make divas look sun kissed and gorgeous!

The materials chosen include a bespoke blend of iridescent mosaics, layers of shimmer fabrics, hand-finished polished plasters and glistening marbles. Carefully designed furniture includes deep-buttoned white suede lounge chairs, day beds swathed in Egyptian cotton, polished nickel fittings and highly lacquered custom-made tables. Cutting edge, alluring lighting effects and a state of the art sound system add to the creation of intimate zones and private suites, while defining the atmosphere as the evening evolves from 9pm pre-club chill out to a 3am funky Miami Beach House finish.

The warm, sophisticated vibe extends to the delicious food, imaginative cocktails and exquisite champagnes on offer. Reminiscent of the best beach bar experiences, guests can lounge on the day beds enjoying a delightful selection of light and fresh cocktails mixed by the friendly team.

But the luxury doesn’t end there. For the more discerning or time pressed guest and for all table bookings, chauffeurs from Diva Beach’s very own Elite chauffeur car service will collect from anywhere in Greater London, taking them to the club in absolute style with mini bottles of Moet to get the party started and the latest sounds from Diva Beach to get dancing feet in the mood. The cars may also be booked to accompany guests to wherever their final destination may be – whether it’s home for a night cap or on to the next party. Despite the luxury on offer, Diva Beach is not an elitist members’ club, but it does have 50 invited founder members, carefully selected from Chelsea’s movers and shakers. Members have access to a range of special benefits including priority table bookings, full private hire, limousines (at any time) with complimentary champagne and Inclination services such as private jets, private luxury yachts and invitations to high profile events worldwide.