Vivia  Ferragamo, granddaughter of the legendery shoe designer Salvatore, is to launch her shoes and accessories line at Liberty this February.

With fashion firmly in her blood, London-based Vivia has successfully managed to combine the ambition and detail of her grandfather’s brand with a fresh unique perspective, creating a style which is distinctly her own.  Since her break-out collection in 2002, the FIT graduate and Emanuel Ungaro alum has built up her own lucrative label, Vivia, in Europe and Asia and her top-to-toe collection of women’s ready-to-wear includes swimwear, shoes and handbags.

While acknowledging the genuis touch of her grandfather, Vivia is keen to stress that a designer must be true to themselves and follow the creativity within.  She looks like she’s hitting the right note judging by her stylish following, which include Gwyneth Paltrow and the Ting Tings.  So if you want to see what all the fuss is about why not check out her two-tone ballet flats and the killer heels above at the Liberty launch in the New Year?

This entry was posted on Thursday, December 18th, 2008 at 7:44 pm and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.