Topshop’s Oxford Circus flagship will be playing host to an exclusive pop-up boutique showcasing sparkling new international talent from February 15th.

The “EDIT” concession has already previewed, and is home to collections such as KTZ-UK by Marian Pejorskis, featuring huge colourful jewels, and White Trumpet by Reno Inchenko, who uses bright geometrics with origami folding and fringing. The boutique will rotate designers, with seven collections on sale for just four weeks, with five more to follow in March.

Topshop has long been a supporter of new and exciting designers, with the flagship’s basement already a renowned treasure chest of kooky one-offs and vintage pieces. The company’s New Gen sponsorship continues to nurture new names in fashion across the globe. It is a commitment which works well for the high street giant, pulling in a wider and more diverse crowd. Antonia O’Malley for Topshop Concessions said “We know our customers will love this most directional of collectives” – we think she’s right.

From February 15th at Topshop Oxford Circus, www.topshop.com

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