Look on the bright side. September may mark the start of autumn but at least it means we’re one step closer to being able to wear our new Shearling.

September also marks the opening of the fifth branch of cool Vietnamese chain Pho in Soho’s Wardour Street.

The company, founded by Stephen and Juliette Wall, back in 2005 has also just hired Tim Mills as its head of operations.

The former executive of pâtisserie chain, Paul, is set to help grow the business to a whopping 20 strong chain over the next five years – both in London and further afield.

“We are approaching a crossroads in Pho’s growth,” Stephen told Caterer Search. “We are assessing the way forward … and how best we are going to achieve that in terms of backers and funding. So we have got some big decisions over the next couple of months.”

The original Clerkenwall branch was followed by outlets in Great Titchfield Street, Shepherd’s Bush and sunny Brighton.

The new site will have seating for 60 diners.

Pho is backed by gastropub entrepreneurs, Tom and Ed Martin, behind venues such as Chelsea’s The Botanist and The Cadogan Arms, The Gun in Docklands and The Empress of Indian in Victoria Park.

www.phocafe.co.uk

This entry was posted on Tuesday, August 31st, 2010 at 12:30 pm and is filed under Restaurants, Venues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.