Water has long been a fashionista’s beverage of choice, when she’s not quaffing champagne that is!  Evian has always championed the fashionable collaboration and got into bed with Jean Paul Gauliter last year with a bottle that even boasted its own launch party in Paris complete with an aquatic ballet display! 

This time around, it’s the turn of British design icon, Paul Smith.  Known for his sense of fun and optimistic attitude, Paul Smith has partnered with Evian to launch a new Limited Edition bottle that signifies energetic youth and style.

Beautifully adorned with vibrant swirls of colour which pay homage to the designer’s famous stripes, Paul Smith has creatively captured the purity of the natural mineral water from the Alps – in his own inimitable fashion of course.

“Youth is not just a question of age,” he maintains, “it’s also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colours as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of Evian.”

Elegant and colorful, the new glass bottles will jazz up any fridge and although £3.99 may be a bit pricey for a bottle of water, they’ll look way cooler in your recycling bin than £3.99 plonk from Tesco. 

If you have to detox, at least you can now do it in style. 

Launching in October at Harvey Nichols and Selfridges
www.paulsmithforevian.evian.com

This entry was posted on Wednesday, September 30th, 2009 at 4:17 pm and is filed under General, Lifestyle. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.