The fast growing super premium vodka sector has a new contender in its midst.

Oval Vodka the only structured vodka in the world – is being launched in the UK and will be available exclusively at all four Selfridges stores come September.

Oval is one of the many new luxury vodkas targeting the lucrative high-end section of the market and it will be joining the likes of d’Uluvka, Elit and Belvedere which already have a foothold.  Like its competitors, Oval lays claim to a unique distillation process – in this case a new production method which strips out all the impurities– and has created a stunning, award winning, tetrahedron shaped bottle to match its rivals’ elegant designer packaging.

Still, it remains to be seen whether this super deluxe vodka from Austria can make an impression on increasingly sophisticated palates in what is now a highly competitive and tightly fought market.

This entry was posted on Tuesday, August 26th, 2008 at 3:44 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.