If it smells as good as the man looks who is going to be in the ad campaigns it’s going to be sensational.

The new face of the new Emporio Armani fragrance Diamonds for Men is not bad at all. I don’t think there are going to be any protests with these ad campaigns. He’s tall, dark and unbelievably handsome.

Any ideas who it might be?

Georgio Armani announced yesterday that Josh Hartnett will be the face of Emporio Armani Diamonds for Men. This new fragrance with be unveiled at the Spring Summer 2009 Men’s Fashion Week in Milan in June.

This is the latest addition to the Emprio Armani realm Diamonds which was launched last year, 2007.

But why Josh Hartnett? (apart from the fact that he is delicious)

‘I have long admired Josh Hartnett, who represents one of the most talent actors of his generation, commented Georgio Armani. ‘Both on and off screen he has a charm and chrisma that is magnetic. His individuaity, allure and nonchalant way of being are all qualities which inspired me in the veerstipb of this new fragrance.’

Emporio Armani Diamonds for Men will be available in stores nationwide from September 2008.

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