Hollywood actress and party girl Lindsey Lohan is fronting this years Visa Swap fashion event in London. Last year, the event was fronted by The OC’s Mischa Barton. This is the second year for Visa Swap and no doubt with the likes of Lindsey Lohan being the new face and the very seductive campaign it is sure to be another big hit.

The fashion campaign is launched to encourage the UK to swap their unwanted clothes at the world’s biggest fashion swapping event, Visa Swap, in association with clothing charity Traid.  Until July 20th one can swap their clothes at the Visa Swap pop-up store at No.1 Piazza, Covent Garden in London.

Lindsay Lohan is one of the most recognisable names in Hollywood which makes her the perfect person to be the new face of the Visa Swap. Lindsay has donated an Issa dress, two pairs of the famous Jimmy Choos, and a Miu Miu handbag.

When asked how she felt about being part of this event she said, “I am so excited to be involved with this year’s Visa Swap event. The concept of swapping clothes, getting something for nothing and refreshing your wardrobe appeals to everyone. Ethical stories continue to dominate the news agenda and it’s great when fashion projects benefit charities. I had such a great time at the Visa Swap campaign shoot, the clothes I wore were all vintage designer pieces which you just don’t see every day!”

Check out the Visa Swap website to find out more about the event

http://www.visaurlife.co.uk

See Lohan’s Top 10 online sites where Lindsay guides you through her online fashion must-haves and helps us to keep informed on fair trade issues.

http://www.visaurlife.co.uk/week25/top10.html

This entry was posted on Tuesday, July 1st, 2008 at 3:31 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.