Yet another online fashion website joins the ever-growing market of cyber shopping but this is one with a difference.  Said to be pegged as the best ethical fashion shop online, Adili aims not only to fulfil the shopper’s needs but also to educate them on the ways of ethical living.  The new website aspires to show its readers that there is such a thing as eco chic. 

While the crunch is still curbing even the most diehard shoppers amongst us, this revolutionary site allows the shopper to purchase items specifically geared to their own ethical value, making it a guilt-free experience.  Their shoes, for instance, not only tell you what they are made from – organic hemp or faux suede- but if they are vegan or not.  Adili’s CEO Adam Smith wants to stress, “you don’t have to compromise style, design or finish for your ethics.”

With sections on beauty, clothing and children, the website even has an online virtual stylist who will go through your choices and decide which look better together and if you can’t make up your mind that day, the website manages to save your purchases for when you return again.  The site is hassle free with multiple currencies and the ability to shop by specifying what size, brand or price you want.

Adili wants to advise its readers on how to live an ethical life and with interviews with experts and label founders you can learn even more about conscientious consumption.

There seems to be no better time to bring back a little more thought to shopping, so before you hand goes straight for the net-a-porter website, why not have a look at Adili for a more organic retail experience.

 www.adili.com

This entry was posted on Friday, November 7th, 2008 at 3:37 pm and is filed under Fashion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.