The iconic Swedish brand Acne has officially unveiled its new, somewhat unexpected, line of furniture in Paris at the Hotel Pozzo de Borgo.

The supercool and edgy brand has thus far been best known for its precision cut denims and quirky dresses, however it’s maybe not such a huge surprise that they should foray into homewares too, their designs embracing all that can be said for an up-to-the-minute, urban-infused lifestyle. The brand in fact started in an arena outside of fashion – as an advertising and graphic design firm – so the adventurous design streak has always been present. The range of sofas play with upholstery in the same way that their creative team usually play with denim to create worn-in yet form-fitting clothing with intended longevity.

Creative Director Jonny Johansson described the key inspiration behind the collection as Carl Malmsten, one of the most archetypal Swedish furniture designers, well known for his Nya Berlin, or New Berlin, sofa. Put out of production in 1949, Malmsten’s portfolio was positively begging for a modern makeover by a creative design house. Said Johansson, ‘As we do with fashion we played with proportion, lineage and structure – stretching, squashing and pulling the simplistic shape to create new sculptural forms.’ The indigo colour, unsurprisingly, draws on the strong link Acne have forged with denim through their infamous jeans – ‘For me’, said Johansson, ‘denim is always fashion.’

This entry was posted on Tuesday, January 26th, 2010 at 11:10 am and is filed under Fashion, General, Lifestyle, Living. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.