Pretty Green
Friday, July 30th, 2010
It isn’t all singing and song-writing at the Oasis camp – Mr Liam Gallagher has officially entered the fashion arena with his new pop-up store on Carnaby Street for his already established label Pretty Green.
The brand offers knitwear, suits, coats, jeans and outerwear taking on classic tailoring details in the cuts and fabrics. Pieces are priced from £45 for a t-shirt to £675 for a premium coat. Influences are drawn from the social and arts scenes of the 1960’s, and are closely monitored by Gallagher himself, who works alongside London tailor Nick Holland to ensure every piece is sharp and fashionable. The 60’s vibe is also mirrored in the décor, which features a panoramic image of Gallagher on Brighton beach in the basement alongside a vintage Lambretta scooter.
The label has already been seen on a host of celebs including footballer Joe Cole and music icon Paul Weller, who has also involved himself in the creative process.
The Pretty Green Temporary store opens today at 57 Carnaby Street, W1; the brand is also available from Selfridges and online at www.prettygreen.com



