Fashion Forward Éclairs
Tuesday, February 23rd, 2010
The Arch London strikes again! Not content with single-handedly positioning grandma’s favourite treat, the éclair, on a similar footing with every fashionista’s favourite, the cupcake, Austrian Pastry Chef, Thomas Fueher has gone one step further and embarked on a rather timely collaboration with fashion designer Zandra Rhodes.
Yup, the new diffusion line available til the end of March features said patisserie items bedecked with images of Rhodes herself and of pieces from her new collection.
The mini bespoke éclairs are created using an intricate process of moulds from the fashion capital of Paris and state-of-the-art magnetic technology from Germany and Switzerland which transfers decorative prints and images onto the treats with edible ink.
At £2.50 a pop in the hotel’s decadent Martini Library, they’re a damn sight cheaper than anything else designed by their namesake and after one bite, are also pleasingly ephemeral.
For anyone who has ever claimed that they don’t understand the point of fashion as they can’t eat it – well we expect them to eat their words. Or better still, eat cake…


