ABSULUT art
Saturday, October 31st, 2009
ABSOLUT vodka has gone all arty on us with it’s new collaboration with visionary American filmmaker, Spike Jonze and the first ever ABSOLUT Art Award.
Since its inception 30 years ago, ABSOLUT VODKA has always been known for its creative advertising campaigns and frequent collaborations with cutting-edge artists, designers, musicians and photographers.
“Jonze is one of the most influential shapers of our generation, and together we are working on a project that goes far beyond traditional advertising,” says Mark Hamilton, Head of Marketing for Vodka at Pernod Ricard UK.
With this latest collaboration comes news that ABSOLUT has also found a permanent home for its Art Collection. Comprising of more than 800 pieces, including works by Andy Warhol, Keith Haring, Helmut Newton, Damien Hirst, Louise Bourgeois, David Shrigley, Douglas Gordon, Sylvie Fleury, Dan Wolgers, Hung Tung-Lu and hundreds of other cutting edge creatives, the collection will be gathered together in Stockholm, Sweden where it will be permanently homed at the Historical Museum of Wine and Spirits.
ABSOLUT has also announced the winner of its first ever annual Art Award. Chosen by a panel of judges headed by the high profile Swedish art curator Daniel Birnbaum, and coming with a grant of €15,000 for the winner, the inaugural award will be presented to Israeli conceptual artist Keren Cytter at a ceremony in Stockholm, Sweden.






