
Whether you prefer to do your raving vicariously or simply want to check out the vibe before committing to a cheeky weekend in Ibiza, then B@TV is the site for you. The unique new portal is an online and global community the the Gen 2.0 clubber – featuring exclusive and live high definition video
content and music straight from the decks of the cream of today’s electronic talent. Never before have the world’s best electronic DJ’s, venues, music events and fans been brought together by one online platform.
As the internet becomes more and more fragmented, b@ takes all the best aspects of social networking sites, web-based radio and music TV and rolls them into one easy to navigate website – all users have to do is create their own profile (or avatar – it’s up to you) and are they’re through the velvet rope without so much a a murmer from a clipboard nazi.
Created by two entrepreneurs with 20 years experience in the entertainment and advertising industries, b@’s partners include the top 50 DJ’s in the world from Sasha to Pete Tong plus the most influential music promoters and venues from Pacha Ibiza to Buddha Bar NYC and Café Del Mar in Singapore.
Four b@ live webcams are present in each of its selected venues, giving members unrestricted access to the DJ box itself as well as a bird’s eye view of revellers and dance floor. So whether you were throwing shapes at the Space opener or at Creamfields this summer, chances are that b@ caught your best moments on film.
Posting and tagging images on Facebook has become a part of everyday life for the internet savvy generation and with over 500 hours of exclusive video footage already available online and new content added daily, b@ users can tag themselves, share the link with friends and embed the clip into other sites such as Facebook, Myspace and blog pages too.
Sharing a 30 second video clip of yourself dancing with the beautiful people at Love Parade is way more satisfying and envy-making than a simple photo and a second chance to check out and chat online with someone you met in the club but washed their number off the back of your hand, bottom or left breast via b@networking – priceless!
But from Pacha to Paramount – be part of the b@ experience with its summer party on 1st August at Paramount’s Level 31. In association with Doubletrouble productions, it promises to feature the cream of today’s electronic music talent with exclusive DJ sets by the likes of Matt Tolfrey, Luciano Esse and live performances from Dan Berkson & James What. Clubbers can experience a slice of the hedonism and cutting edge music of Ibiza in the heart of Laondon’s West End. Ok, the Balearic sunshine isn’t guaranteed but Paramount’s plush 31st floor location promises stunning views of the capital in summertime.
www.be-at.tv
The Paramount, 31st floor, Centrepoint, 103 New Oxford Street, London WC1A, Saturday August 1st, 10pm – 6am, tickets £20 in advance from www.ticketweb.co.uk and www.residentdviser.net