
There is no doubting Naomi Campbell’s humanitarian efforts on the charity front. Always heavily involved in high-profile events, her projects have included Fashion Relief, the South African branch of Live Earth, Nelson Mandela’s charity 46664 – she calls him ‘grandfather’ – and now it appears the PM’s wife, Sarah Brown, is the latest patsy to be seduced by Campbell, announcing that she has personally chosen the shouty supermodel as the global ambassador and spokesperson for the White Ribbon Alliance For Safe Motherhood.
Curious goings on at 10 Downing Street indeed, did someone accidentally misinform Mrs Brown of Campbell’s true nature? Moreover Brigid McConville, the UK director for White Ribbon Alliance, has said: ‘Naomi will be a great ambassador for White Ribbon Alliance because she is the embodiment of this great spirit of creativity, positive energy and womanhood.’
If you can objectively describe all of Campbell’s public outbursts as embodying the positive energy of womanhood then you must possess either a vivid imagination or are completely barmy. Even Mandela had the sense to ban her from presenting his concert in aid of his birthday last summer after a particularly embarrassing performance at Heathrow airport where she was reported to have kicked and spat at police officers.
There is no doubting that if celebrity ambassadors can raise awareness for a charity that it is a good use of their otherwise sterile time however, there are surely a small handful of glamorous, beautiful celebrities with the same pull as Campbell who would be glad to lend their name to such a worthy cause.
Stars Scarlett Johansson, Gwyneth Paltrow and Natalie Portman are all known for fronting charitable causes or if it is British blood they are after why not choose someone with a bit of substance like the graceful and now global phenomenon that is Frieda Pinto. Notably and most unfortunate for White Ribbon, Keira Kinghtley was bagged by Women’s Aid earlier this year, when she played the role of a domestic violence victim in a video for their new campaign.
But one has to question the choices made here when you consider that the face of a new and important charity venture is a mobile throwing, diva who has serious anger issues. Let’s only hope this is the start of a new chapter for Campbell and she can take on her new role with gusto and without being plagued by her own ego.