Colorize
Tuesday, March 17th, 2009

After making a strong fashion comeback in the past couple of years, Ray Ban have once again upped the ante and are marketing a new twist on the classic Wayfarer. The Limited Edition Colorize kit comes with plain white frames and markers, paints and stencils, so that every customer can create a pair unique to them.
The Colorize Kit follows the success of the Colorize Wayfarer, the classic shape brought back to life in a range of vibrant colours. Popular amongst models and musicians alike, Ray Ban are celebrating their rock’n'roll connections with a new exhibition at Selfridges Ultralounge, showcasing ten guitars customised by the hottest contemporary talent, including New Young Pony Club, Glasvegas and PPQ. The launch party on the 5th also saw the likes of Amy Winehouse, Alexa Chung and Jo Wood turning out to support the new rainbow venture.
At Selfridges Oxford Street, Ultralounge Lower Ground Floor through March.


