Scarlett Johansson for Moët & Chandon
Monday, March 30th, 2009
Moët & Chandon, the champagne of cinema, has introduced its celebrity spokesperson at its “Tribute to Cinema” gala at London’s Big Sky studio: the beautiful Scarlett Johansson. Moët is the very first champagne House to introduce a Hollywood celebrity ambassador, introducing the face of the world’s most loved champagne.
Moët’s “Tribute to Cinema” theme infused the evening, which was held at London’s Big Sky film studio. Guests sipped Moët & Chandon Imperial NV served from gold Methuselahs and enjoyed sweet canapes with a twist: miniature popcorn, bitesite icecream cones and delicious churros.
British and international celebrities arrived in “red carpet” attire and were greeted by House President Frédéric Cumenal. Following the Moët red carpet tradition from the international film festivals the House supports, celebrities were invited to autograph a Moët & Chandon Nebuchadnezzar, to be auctioned off in direct support of Scarlett’s charity of choice, international aid agency Oxfam and its climate change work.
“Moët and the movies both tell compelling stories and share authentic emotions with the world,” explained Scarlett Johansson, the first Hollywood face of Moët & Chandon. “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne!”
Frédéric Cumenal, President of Moët & Chandon, added: “Scarlett Johansson was the obvious choice as our ambassador because she, like Moët, has a magical story to tell and makes people dream.”
Moët will launch an international advertising campaign starring Scarlett Johansson from April 2009, which was shot by renowned photographers Mert Alas and Marcus Piggott. The campaign will include print, outdoor and online advertising, featuring Moët and Scarlett as icons of celebration and reinforcing the brand as the champagne of cinema.





