TAG Heuer
Monday, January 26th, 2009
Luxury watch brand TAG Heuer has opened the first new-style flagship store in Westfield’s £1.6 billion shopping centre in west London. This is the prestigious Swiss watchmaker’s second London venture, and follows its UK debut in 2001 with a flagship store in Brook Street in London’s West End.
After its landmark design of the TAG Heuer 360 degree Museum in Switzerland, the Swiss watchmaker invited Paris-based Carbonale to create a unique shopping experience with a new boutique concept. The new 120 square-metre store, which can be seen from afar thanks to the vast exterior made of brushed and bronze-lacquered steel, is the eye-catching result.
The new style boutique model will be used next in Singapore, and then in several other world cities where the brand has a presence. TAG Heuer describes the Westfield flagship store as a new shopping experience but whether or not it will be enough to draw in the shoppers as life gets tough for retailers only time will tell.



