Palm Jumeirah
Friday, November 28th, 2008
“How do you have a party like this in these economic times?”
It was a much-asked question for Colin Cowie, the event planner behind the biggest, most expensive launch party of recent years. The opening of the Atlantis hotel on Dubai’s Palm warranted a celebration on an unprecedented scale, at an estimated cost of £15 million, with attendees including Robert de Niro, Agyness Deyn, Lindsay Lohan, and Kylie Minogue.
Miss Minogue performed at the launch, for a rumoured fee of £1.5 million, whilst guests feasted on Middle Eastern mezze accompanied by flowing Veuve Clicquot. The glamourous event incorporated one million fireworks, set off in precise formation around the edges of the palm-shaped island. International hotelier host Sol Kerzner then held an afterparty for his hottest guests, in the exclusive Atlantis Bridge Suite.
Rumour has it that Kylie was left waiting at the door by a particularly strict doorman, who failed to recognise the international star under her baggy cover-up clothes – in fact, security for the launch was so tight that a two-mile exclusion zone was implemented around the hotel. Dubai’s hotels famously added more stars to the rating system, and it looks like its doing the same for the “V”s in “VIP”…





